Elimination of the first financial bank – GuruFocus.com


CINCINNATI, May 25, 2022 /PRNewswire/ — First Financial Bank (Nasdaq: FFBC) is making substantial changes to its overdraft programs to eliminate or reduce its overdraft fees, the latest in a series of steps the bank is taking to help customers and its communities to prosper and improve their financial well-being. Changes take effect June 1, 2022.

“We understand that there are times in life when an interruption of income or unexpected expenses can present challenges. We want to help clients recover from these difficult times and improve their financial future, and we believe that these general overdraft fee changes can help provide that assistance,” said Archie BrownChairman and CEO of First Financial Bank.

Changes include the elimination of insufficient funds fees when an item is returned unpaid and notification fees when an account remains overdrawn. Other fees have been reduced and a full list of changes will be available from June 1 on bankatfirst.com, in all First Financial banking centers and in June customer statements.

First Financial continues to offer even more options to help customers avoid fees and provide cash flow assistance. His NoWorry Checking account has no overdraft fees or minimum balance requirements. NoWorry Checking received National Bank On certification from the Cities for Financial Empowerment (CFE) Fund in 2021 for being a safe and affordable transaction account for consumers.

First Financial account holders can activate, free of charge, Dynamic Transfer, an overdraft protection feature that links each account to another checking, savings or money market account to cover any shortfall.

First Financial’s Credit Achiever Loan and Secured Credit Card allows customers to make purchases from pre-funded accounts so customers can improve their credit scores.

For more information on these and other financial solutions, visit www.bankatfirst.com.

About First Financial Bancorp.
First Financial Bancorp. is a Cincinnati, Ohio based bank holding company. From March 31, 2022the company had $16.0 billion in assets, $9.2 billion in loans, $12.8 billion in depots and $2.1 billion in equity. The Company’s subsidiary, First Financial Bank, founded in 1863, offers banking and financial services products through its six business segments: Commercial, Retail Banking, Investment Commercial Real Estate, Mortgage Banking, Commercial Finance and WealthManagement. These business units provide traditional banking services to businesses and individuals. Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and pension plan services and had approximately $3.3 billion of assets under management at March 31, 2022. The Company operated 135 full-service banking centers in March 31, 2022mainly in Ohio, Indiana, Kentucky and Illinois, while the Commercial Finance business lends to targeted industry sectors nationwide. Additional information about the Company, including its products, services and banking facilities, is available at www.bankatfirst.com.

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SOURCE First Financial Bancorp.

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